SSRS Reports URL Change

OS: Windows Server 2012 R2
SSRS: SQL Server 2014

I'm trying to configure our report server so that users can type in a simple keyword in their browser and get redirected to ReportManager. Currently, you'd have to type in the following to get to the report manager:

http://{servername}/reports

But I want them to be able to type in the following to get to the report environment:

http://reports

I've set up a DNS re-direct and I can get to report manager if I use:

http://reports/reports

But I want to be able to have the service default to the reports vir. dir. Does anyone have any ideas on how to do this?


EDIT: A somewhat crude workaround is installing IIS and set the HTTP redirect to the new destination. I'm not a huge fan of this as I can't seem to find a redirect option for SSRS. Does anyone know how to do this?